The model
51% is not a number.
It's the whole point.
We built the structure so majority Indigenous control exists at every layer, from the international source through the national network into the local depot. Control stays where the water is used.
Three-layer architecture
Layered, connected, majority-owned.
Layer 01
Global Supply Backbone
Arctic Freshwater
Icelandic glacial and volcanic water. 24,000L flexitank logistics. PureFlow monitoring technology. Global export reach and quality discipline.
- Regulated, protected source
- Maritime, rail, air, and ground routes
- End-to-end temperature control
Layer 02
National Indigenous Engine
Sovereign Pure - Indigenous majority-owned and controlled
The Canadian company that funds, standardizes, brands, and replicates the network. Owned in majority by Indigenous partners.
- National funding pathways
- Shared standards and training
- Network replication and support
Layer 03
Community-Owned JVs
51% owned by each Nation
Each Nation forms a local joint venture that owns the depot, employs the crew, and keeps the margin at home.
- Local infrastructure
- Local jobs and training
- Local revenue and reinvestment
Extractive model
Value leaves.
Traditional bottled water contracts move dollars, margin, and infrastructure out of the Nation, year after year. Nothing accumulates locally.
Sovereign model
Value circulates.
Margin, wages, and distributions stay home. Every cycle strengthens the Nation's own balance sheet, because the Nation owns the venture.
Our governance
Four facts of the structure. No exceptions.
- 01
The board is Indigenous-controlled.
- 02
No major decision proceeds without Indigenous representation and consent.
- 03
The brand and its cultural identity are governed by Indigenous leadership.
- 04
Every member Nation receives transparent reporting.
The model is built on a full legal framework - shareholders agreement, community joint venture framework, and roles and responsibilities matrix - available to communities and partners in discussion.
This is not a program communities join. It is a company Nations own.